Start with the selected product
Garment construction, surface and product requirements can influence which production approach is suitable.
INKMYWEAR / PRINT DURABILITY
Why Our Prints Last
This Why Our Prints Last guide explains the main factors that can support better print durability, from garment and artwork preparation to the available production approach and ongoing clothing care.
Print performance is not created by one step alone. The finished result can be influenced by the garment, submitted design, production requirements, everyday wear and the way the item is looked after.
01
Suitable garment
and design
and design
02
Correct artwork
preparation
preparation
03
Appropriate
production approach
production approach
04
Product-specific
aftercare
aftercare
Garment / Design / Care
INKMYWEAR / REPEAT WEAR
Durability is a complete process
A good result begins before production and continues after delivery.
Garment choice, design preparation, production requirements and aftercare can all influence printed clothing over time.
What supports print durability
Better performance starts before the garment is worn.
Personalised T-shirt prints and custom hoodie designs can have different requirements. The garment, artwork and available production approach should be considered together rather than as separate decisions.
Prepare the design appropriately
Submitted artwork should be suitable for the available design area, selected product and applicable production requirements.
Use an appropriate approach
The suitable method may depend on the garment, design and production options actually available for the selected product.
Review the finished result
The completed garment should be checked against the confirmed order and applicable production requirements.
Continue with correct aftercare
Follow the garment label and any product-specific care information supplied for the printed item.
Printed clothing care
Durable does not mean indestructible.
Everyday wear, washing conditions, direct heat and care outside the applicable instructions can affect both the garment and its printed design.
Follow the garment guidance
Use the care label and product-specific instructions as the main reference when washing or maintaining the item.
Be careful with direct heat
Avoid direct ironing over the printed area unless the applicable product guidance clearly states that it is suitable.
Use the stated care conditions
Excessive heat, aggressive chemicals or care outside the stated guidance may affect the garment and printed design.
Wear / Care / Repeat
CARE.
The practical principle
Print durability and correct garment care work together.
Our approach to durability claims
Specific promises. Clear conditions.
We avoid presenting printed garments as indestructible or guaranteed never to change. A useful durability promise should explain eligibility, qualifying issues, required care conditions and how a concern can be reviewed.
What products are eligible?
The published promise should identify the products and prints to which its stated coverage applies.
What conditions apply?
Customers should be able to understand relevant care requirements, exclusions and qualifying print issues.
How is a concern reviewed?
Relevant order information and photographs may be requested so the issue can be reviewed under the applicable terms.
Read the published durability promise
Read the 50-Wash Promise
→
Understand eligibility and conditions before relying on the promise.
Why Our Prints Last / FAQ
Helpful answers about print durability and care.
Learn more about artwork preparation, garment selection, production requirements, aftercare and the published print promise.
01 What can affect how long a clothing print lasts?
Print performance can be influenced by the
garment, artwork preparation, available
production method, application requirements,
normal wear and how the finished item is cared for.
02 Does artwork preparation affect the finished result?
Artwork preparation is one part of the
production process. The submitted design
should be appropriate for the selected garment,
available design area and applicable production method.
03 Is the same print method used for every design?
Not necessarily. The appropriate production
approach may depend on the garment, artwork
and options actually available for the
selected product.
04 Why does garment care matter?
Washing conditions, direct heat, aggressive
chemicals and care outside the applicable
guidance may affect both the garment and its
printed design. Follow the care label and
product-specific instructions.
05 Does a durable print mean it will never change?
No printed garment should automatically be
described as never changing. Clothing can be
affected by wear, washing, heat and exposure
over time. Durability claims should remain
limited to what the published terms genuinely cover.
06 Does the 50-Wash Promise apply to every product?
No. The published promise applies only to
eligible products and qualifying print issues,
subject to its stated terms and required care
conditions. Read the
50-Wash Promise
for the full details.
07 What should I do if I think my print has a problem?
Contact support with your order information
and clear photographs where relevant. The
concern can then be reviewed according to the
applicable product, guarantee and customer
support terms.
Create / Wear / Care
Create personalised clothing and follow the applicable care guidance.
Start with your design or read the care guide.
Choose the garment you want to personalise or learn more about caring for printed clothing.