Long-lasting print performance depends on the right combination of garment, print method, application and aftercare. A strong result starts before production and continues with how the finished garment is worn and cared for.
A durable print is not created by one single step. Product choice, artwork preparation, production and aftercare all contribute to how a printed garment performs over time.
PROCESS / NOT HYPEThere is no single shortcut to better print performance. We focus on the practical stages that help move a design from an idea to a finished garment with durability considered throughout the process.
Use a production method suited to the selected garment and the requirements of the design.
Artwork preparation is considered before production so the design is suitable for the intended output.
Production settings should be controlled according to the applicable garment, design and production method.
The finished item is checked before dispatch as part of the production and fulfilment process.
Clear care instructions help customers understand how to look after the garment and printed design correctly.
Even a durable print can be affected by excessive heat, aggressive chemicals or direct ironing. Correct care helps both the garment and printed design perform as intended.
Excessive heat can affect printed clothing. Follow the garment label and the published care guidance for the specific product.
Follow the stated garment and print care instructions and avoid harsh treatment that falls outside the recommended conditions.
Do not apply direct ironing to the printed area unless the specific product guidance clearly states that it is suitable.
We prefer specific durability promises over vague quality language. A clear promise should explain what is covered, what conditions apply, and how a customer can request a review when something appears to have gone wrong.
The published promise should clearly identify the eligible products and qualifying print issues.
Eligibility and care conditions should be visible so customers understand how the promise is intended to work.
Customers should have a clear route to submit relevant order information and evidence for review under the applicable terms.
Print durability depends on more than how a garment looks on delivery day. Here are the key things to understand about production, care and our durability claims.
Print performance can be influenced by the garment, production method, artwork preparation, application or production settings, normal wear and how the finished item is washed and cared for.
Artwork preparation is one part of the production process. The submitted design needs to be prepared appropriately for the selected garment and available production method.
Durable does not mean indestructible. Excessive heat, aggressive chemicals, direct ironing and care outside the stated instructions can affect both the garment and its printed design.
Avoid direct ironing on the printed area unless the specific product guidance clearly states otherwise. Always follow the garment label and published care instructions.
The appropriate production approach may depend on the garment and design requirements. Only print technologies that are actually available for a product should be stated on the relevant product page.
The 50-Wash Promise applies only to eligible products and qualifying print issues under the published guarantee and required care conditions.
No printed garment should automatically be described as never changing. Wear, washing and exposure can affect clothing over time. Our durability claims should remain limited to what the published testing and guarantee genuinely support.
Contact support with your order information and clear photographs where relevant. The issue can then be reviewed according to the applicable product, guarantee and replacement terms.
